Hey Yonder! How much money do you make from traumatizing people?
PART I: What does Yonder claim it does?
I’ve received information from a number of sources that this fun-sounding company which is “a great place to work” is actually a merchant of trauma and harassment. Let’s take a look. 🤨
So, first of all, they have a logo that looks like… an asshole — and a homepage graphic that looks like The Blob.
Yonder spent a lot of money to craft their marketing copy to sound like they’re just there to provide information — you know, super friendly. What they don’t say right up front is that this is by no means just data collection and analysis. It is quite literally a psyop shop.
So, again, Yonder wants the casual reader to think they just go out on the internet with a clipboard to find “the most influential online communities” and report back. “Yonder detects stories emerging online” is a euphemism for targeting.
In practical use, this is how they run their smear campaigns. They detect any mention of the target online and swoop into conversations to disparage them.
Yonder talks about “brands” a lot and I’m sure they do business marketing for real companies, but they also have a large business working for people with political and personal agendas.
Note the language: “behavior-changing conversations,” “know their allies from their adversaries online.”
This is the language of military psychological operations. To change the behavior of a target audience by “segment[ing] based on ideology.”
They also do “Proactive Reputation Management.”
Yonder is very proud of the fact that it taps into “fringe” channels and apparently monitors for “brigades” which is a 4chan/Gamergate euphemism for gangstalking and mass trolling.
Yonder is there for your 4chan, Parler and Reddit needs.
“Discovers the hidden groups who control and amplify online narratives” actually means “we create the groups that control and amplify online narratives based on the goals of our clients — as long as they have a lot of money.”
Yonder also says it wants you to “experience a true sense of belonging.” Well, I actually “give a damn about the internet” and I think people should decide for themselves what to belong to without armies of paid, traumatic trolls attacking them for expressing their opinions.
Interestingly, a number of the people involved with trolling me for months have publicly expressed their concern that Yonder does not pay them fast enough.
Yonder, it’s your time in the barrel. I’m going to turn over this fucking rock and expose the criminal enterprise underneath it — including your relationship with Twitter. Inc.
If anyone out there has information you want to share about Yonder, I will be writing a lot more in the very near future.
stewartson @ protonmail .com